Intellectual Property is at the forefront of business growth, valuation and monetization.

There is hardly a transaction today that does not involve thinking, processes, products, brand, literature, business methods and contracts all of which converge to a common platform.

We have designed a special workshop wherein we have invited strategist from India's leading IP firm to share with you:

  • • How innovation happens and can be captured
  • • How to differentiate your business using IP
  • • How to prevent risks
  • • How to scale up through IP
  • • How you can enhance your market share or market cap to good IP strategy
  • • Global expansion
  • • Acquisition, Merger and Demerger
  • • Directors liability

Who should attend?

  • CEOs
  • CFOs
  • Business Strategist
  • Company Secretaries
  • Legal Heads of Companies
  • Compliance Officers
  • Marketing and Finance team

  • Speakers

    World of Innovation – Safir Anand -Senior Partner, Head of Trademarks, Contractual & Commercial IP, Anand & Anand
    Case Law Study – Ambalika Banerjee- - Managing Associate, Anand & Anand
    Twinky Rampal - Managing Associate, Anand & Anand
    Monetisation of IP –Safir Anand, -Senior Partner, Head of Trademarks, Contractual & Commercial IP, Anand & Anand
    Scary Tales to Fairy Tales learning from Cases – Safir Anand, -Senior Partner, Head of Trademarks, Contractual & Commercial IP, Anand & Anand
    “Building your Brand Through INTA- A Presentation by the International
    Trademark Association (INTA)" – Gauri Kumar, India Consultant, International Trademark Association (INTA)
    Vote of Thanks – Sehr Anand, Anand and Anand


    Knowledge Partner - Anand & Anand

    Anand and Anand is a full-service IP law firm, providing end-to-end legal solutions covering all cross-sections of Intellectual Property and allied areas. The firm is professionally managed by a Partnership board comprising 21 Partners and 2 Directors,    

    Supporting Partner

    "The International Trademark Association (INTA) is a global association of over 7,000 organisation from over 190 countries. INTA is a not-for-profit membership association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and promote fair and effective commerce. INTA was founded in 1878 and is a leader in global trademark research, policy development, education and training. More details about INTA are available at www.inta.org"

    Programme Agenda

    09:30 – 09:45 Breakfast
    09:45 – 10:00 Welcome Address
    10:00 – 11:00
    (Addressed by)
    World of Innovation
    Safir Anand -Senior Partner, Head of Trademarks, Contractual & Commercial IP, Anand & Anand
    11:00 – 11:15 Tea / Coffee
    11:15 - 12:45
    (Addressed by)
    Case Law Study
    Ambalika Banerjee - Managing Associate, Anand & Anand
    Twinky Rampal - Managing Associate, Anand & Anand
    12:45 - 01:30 Lunch
    01:30 – 02:30
    (Addressed by)
    Monetisation of IP
    Safir Anand, - Senior Partner,
    Head of Trademarks, Contractual & Commercial IP, Anand & Anand
    02:30 - 02:45 Tea / Coffee
    02:45 - 04:15
    (Addressed by)
    Scary Tales to Fairy Tales learning from Cases
    Safir Anand, - Senior Partner, Head of Trademarks, Contractual & Commercial IP, Anand & Anand
    04:15 – 04:30
    (Addressed by)
    “Building your Brand Through INTA- A Presentation by the International Trademark Association (INTA)"
    Gauri Kumar, India Consultant, International Trademark Association (INTA)
    04:30 - 05:00
    (Addressed by)
    Conclusion / Vote of Thanks
    Sehr Anand, IP Intern, Anand and Anand