Master of Management – International Marketing

International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Each country represents a unique challenge for marketers because of culture, language, laws, and other factors. These challenges can also be present on regional and local levels which require even more targeted techniques. The decisions to do business internationally and launch an international marketing campaign could be any of the examples noted below (not an exhaustive list):

  • Expanding brand awareness
  • Economic growth in a country
  • New commerce laws
  • Untapped or underserved markets
  • International partnerships/joint ventures

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