Key Facts of the programme

The Master of Marketing (university-of-otago-master-of-marketing) degree is designed to broaden and deepen students understanding of marketing and equip them with the academic, professional and marketing skills to add value to employers or pursue higher level doctoral study.

  • Enhance students’ aBSEity to analyse a wide variety of business issues from a marketing perspective.
  • Develop students’ appreciation of current research in the discipline, and
  • Enhance students’ aBSEity to engage in independent research (under supervision) by successfully completing a significant research project.

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