Three compulsory papers (20 points each): (Undertaken at BSE Institute)
- MART 460 Research Methods
- MART 461 Marketing Theory
- MART 462 Advanced Marketing Analysis
Four of the following elective papers, including at least two MART papers (20 points each):
(Undertaken at University of Otago)
- BSNS 401 The Environment of Business and Economics
- ENTR 411 Introduction to Entrepreneurship
- ENTR 415 New Venture Strategy
- MANT 454 Global Management
- MART 448 Advanced Business Analytics
- MART 463 Food Marketing
- MART 464 Consumer Behaviour
- MART 465 Retailing
- MART 466 Digital Marketing
- MART 467 Tourism Marketing
- MART 468 Branding
- MART 469 Advertising Planning and Concept Development
- MART 470 Special Topic in Marketing
- a suitable alternative as approved by the Head of the Department of Marketing
Plus one of the following project papers (40 points each):
- MART 501 Applied Project
- MART 580 Research Project